PSI, India
THOT™ consulted to the client for their global board member Hollywood star Ashley Judd’s celebrity tour of India for organizational branding, fundraising and partnerships formation. THOT™ was responsible for complete strategy, monitoring, supervision and evaluation of the PR, Events and Logistics for the month long tour in Delhi, Mumbai, Agra and Jaipur.

 WHO, India
A 360 degree integrated multi-media social marketing and behavior change communications campaign was designed, created, produced and implemented by THOT™ on the issue of Drunk-Driving, for WHO, India. Piloted in Jalandhar, Punjab and Hyderabad, Andhra Pradesh, from June 2011 to December 2011, this 6 months long assignment involved formative research, strategy, designing a social marketing communications and creative package, media planning including both Mass Media (Television, Radio, Outdoors & Print) as well as implementation of Below the Line /Interpersonal Communication (IPC) activities, Workshops, PR, Events, Advocacy for the issue with the local governments, media, trauma centers, and forming Partnerships with local NGOs, institutes, institutions, etc for sustainability. Monitoring & Evaluation plus Scale-Up Recommendations were also part of our mandate. THOT™ used state-of-the art technology for the creative production and delivered about 25% value add on the extremely tight budget. This is part of the UN Road safety project RS-10 for a decade and is likely to continue till 2020.